To understand the concept of waterless, it's important to first understand how beauty products are formulated.
Did you know that most skincare products such as cleansers or moisturisers can contain between 60-90% water? On the back of your products, you can check the ingredient list, commonly referred to as an INCI. Traditional products list ‘aqua’ or ‘eau’ (water) at the top. This hierarchy also indicates the highest ingredient quantities within that product. Water is usually added for texture or as a filler; ultimately, it’s cheaper for brands to produce. Unfortunately, this encourages the use of plastic packaging to hold the product and makes products heavy to transport.
Waterless is a positive start in addressing a huge environmental issue, the generation of carbon emissions. ETHOSA only ships powder, no water.
Since we transport less weigh, our CO2 emissions during transport are reduced by 90%.
It is very simple.
It only takes a couple of seconds to mix the shower powder with your tap water and transfer it to your lifetime refillable bottle. The gel will then automatically form in the refillable bottle.
Once used, ETHOSA only sends you the refills you need at the frequency of your choice.
Whilst beauty bars or soaps are becoming popular due to their sustainable credentials, they may not always be as nourishing for the skin as you think; soaps can have a pH of 9-10. This is very alkaline, which can disturb the natural skin flora leading to a feeling of dryness, tightness or dehydration.
As well as being waterless, which is actually less harsh on the skin, Ethosa Powder clever Shower Gel Formulations are pH-balanced. This is key to maintain balance and prevent dryness.
ETHOSA’s products are as efficient as other products on the market. Their performance has been tested and approved.
Additionally, ETHOSA’s ingredients have been carefully selected for their benefits on the skin; the gels leave the skin smooth and hydrated. Our products are certified Vegan, Cruelty-Free and Cosmos Natural.
ETHOSA’s ingredients are 100% naturally derived and selected for their functionality and benefits on our skins.
Our products are certified Vegan, Cruelty-Free & Cosmos Natural.
We say that 1 shower gel bottle of 400ml is enough to cover you for up to 45 showers. This of course depends on your showering habits.