WHY SOAPS, BODY WASHES AND SHAMPOOS DON’T HAVE TO LATHER TO CLEAN
Did you know?
Let’s face it, we all love a good lather and we have actually come to associate the efficiency of our personal care products with the amount of lather they generate while we use them.
Did you know most soap, body wash, and shampoos lather is actually artificially created because of customer demand, not because it has a purpose when it comes to cleaning?
It’s cheap to add chemicals into soaps, body washes and shampoos to make them lather unnecessarily, and the result is that we end up spreading more toxins onto our skin than is healthy.
While we psychologically like seeing something happening, all we’re really seeing is soap and shampoo molecules trapping air in spherical pockets.
Trapped air in pockets is not what cleans our skin. The soap molecules in the water are what’s cleaning.
At ETHOSA, we've purposefully chosen to only use the actives that are needed to clean your skin.
There's no cheap filler, only 100% naturally-derived ingredients, oils & butters, all vegan and cruelty-free, that create a wonderful yet mild lather to leave your skin clean and hydrated.