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Did you know that your favourite products contain mostly water? We’re talking 80-90%. Aqua is just the fancy name for it.
We don’t want to ship water around the world. It’s unnecessary and it’s harmful.
You see, we’re creating a movement that’s designed to inspire people and support the planet. Building an environmentally resilient future we can all be proud of. And we want to smell good doing it.
EXPERIENCE: DIY wellness with active ingredients that pack a punch.
TAILORED: Bespoke formulations that compliment your lifestyle and skin type.
HONEST: We’re not 100% perfect but we’re 100% transparent.
ONLY: Sustainably designed products that have the person and the planet in mind.
SUSTAINABLE: Water-free formulas that lower global CO2 emissions.
AUTHENTIC: Free-from colourings, fragrance and toxicity. We are clean and highly effective.
What other daily routine saves over a kilo of plastic a year with minimum effort?