To understand the concept of waterless, it's important to first understand how beauty products are formulated.
Did you know that most skincare products such as cleansers or moisturisers can contain between 60-90% water? On the back of your products, you can check the ingredient list, commonly referred to as an INCI. Traditional products list ‘aqua’ or ‘eau’ (water) at the top. This hierarchy also indicates the highest ingredient quantities within that product. Water is usually added for texture or as a filler; ultimately, it’s cheaper for brands to produce. Unfortunately, this encourages the use of plastic packaging to hold the product and makes products heavy to transport.
Waterless is a positive start in addressing a huge environmental issue, the generation of carbon emissions. ETHOSA only ships powder, no water.